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The Soundtrack
to your brand
We all go to Spotify to listen to our favourite songs and shows, for many it's their happy place, the chance to unplug from the world. Catch your audience when they're in a good mood with highly targeted ads in audio or video format.
Ready to tap into a highly engaged audience?
Tailor-Made placements
for Every Need
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Interactive Ad
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Video Ad
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Sponsored Playlists
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Display Ad
Audio Ad
Podcast Ad
Around 273 million Spotify users are on the ad-supported free tier, providing a large audience for advertisers to reach.
Where Spotify gains an advantage in comparison to other forms of audio media is its ability to highly target engaged audiences.
Advertisers can target specific demographics such as age, gender, location and device type. Then target behaviourally based on listening habits through playlists, genres and podcast preferences. It can then go one step further through contextual targeting based on specific moments and moods such as workout sessions, studying, commuting etc.
Spotify users are engaged listeners, with many users typically spending extended periods of time on the platform. Often using the platform during activities and therefore less likely to skip ads.
Engaged audience
Audio ad recall rate of 24%
Targeting capabilities
Shopify provides highly granular targeting capabilities
Variety of ad formats
Personalised dynamic ad insertion
Get in touch for a free, no-obligation detailed strategy based on your objectives.