





Digital Out-of-Home (DOOH) is the fastest-growing segment within OOH advertising, accounting for nearly 50% of the total OOH revenue.
The rise of digital billboards allows for dynamic content that can be updated in real-time, tailored to specific times of day, weather conditions, or current events, increasing engagement and relevance.
By leveraging mobile data and other analytics, advertisers can better understand traffic patterns and audience demographics, ensuring their messages reach the right people at the right time.
The rise of programmatic buying allows advertisers to purchase digital billboard space in real-time, optimizing ad spend and campaign performance. Liveposter platform is a digital content management system that allows advertisers optimise their OOH campaign by delivering contextually relevant content across multiple media owner screens.
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Dynamic Content
Content updated in real time, making sure your targeting the right people.
High engagement rate
18% increase compared to traditional OOH
Programmtic adoption
37% of DOOH was transacted programmatically in 2021.
Get in touch for a free, no-obligation detailed strategy based on your objectives.
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