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Adsmart has revolutionised TV advertising with the introduction of targeted, addressable ads that can be tracked. Something only the digital world could do prior.
With 1000s of household attributes to pick from you can be sure you’re connecting with the right households.
Select the exact audience you want to reach, and your ads only play out when
they’re watching. So, you can be sure every ad has impact and every penny counts.
What's all the
fuss about?
Purchase decisions are emotional rather than rational, so it helps that TV advertising captures audiences at their most receptive. So imagine if you could harness that power by targeting only demographics that are sure to be interested in your product or service!
Different ads can be shown to different UK Sky households watching the same programme. MAGIC!
Businesses believe so heavily in the magic of AdSmart 75 of the top UK brands now use it.
There is an audience to be found for every business across the Sky network. The status quo has changed, don't advertise by channel anymore, advertise by audience.
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The magic of Sky AdSmart
The power of AdSmart
AdSmart from Sky lets you select the exact households and locations to reach with your TV ads. Learn how to use household attributes, postcode targeting and catchment area to reach your ideal audience. With 1000s of household attributes to pick from you can be sure you’re connecting with the right households.
Reach
Enabled in over 23 million homes
Return
A return rate of 70% amongst advertisers and increases ad engagement by 35%
No more guessing
Addressable ads which are targeted and personalised
Which solution is
right for you?
Traditional
The grandfather of TV
High-reach, premium brand storytelling
Best for: Mass awareness, national campaigns, and emotional storytelling.
Audience Reach: Broad, high engagement during prime-time slots.
Unique Advantage: Combines sight, sound, and motion for emotional impact.
Cost Efficiency (CPM): High cost but excellent reach and impact.
Targeting Precision: Limited; based on TV channel demographics.
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Video on Demand
For demanding audiences
Flexible, digital-first video advertising
Best for: Engaging digital audiences who prefer streaming over live TV.
Audience Reach: Cord-cutters, younger demographics, and digital viewers.
Unique Advantage: On-demand viewing means ads can be inserted at key moments.
Cost Efficiency (CPM): Medium cost, typically lower than linear TV.
Targeting Precision: Moderate; can be based on user behavior and preferences.
Sky Adsmart
Less waste, more impact
Highly targeted, data-driven TV ads
Best for: Precision-targeted campaigns for specific demographics and locations.
Audience Reach: Specific households based on location, income, and interests.
Unique Advantage: Uses first-party data for highly relevant, non-intrusive ads.
Cost Efficiency (CPM): Cost-effective with highly focused targeting.
Targeting Precision: Advanced; uses Sky’s data for hyper-local targeting.
Get in touch for a free, no-obligation detailed strategy based on your objectives.