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The leading curtain and bedding specialist in the UK and Ireland
Harry Corry Interiors is a family run business that was established by Harry Corry in 1968 and over the last 54 years has established 56 retail outlets throughout Ireland and Scotland. Providing an extensive range of curtains, bedding, curtain poles, lamps and towels.
A match made in heaven.
The Brief
Harry Corry approached 7747 Media seeking a high-impact sponsorship opportunity that would create significant brand visibility across the Irish market. Understanding their desire for a flagship sponsorship forming a key part of a wider, cross-channel campaign spanning the UK and Ireland. The sponsorship needed to be designed to further progress the position of Harry Corry as a leading household brand and one that would make a lot of noise in a competitive market.
The Delivery
When the nation has something to say, they talk to Joe! In the capable hands of Joe Duffy, Liveline and its 303,000* listeners continue to shape the news headlines, uncovering controversies and exposing scandals. Broadcasting on RTÉ Radio 1 every weekday from 1.45pm to 3.00pm, Liveline remains in the top ten most listened to national radio shows.
Liveline, with its massive daily listenership and strong connection to communities across Ireland, offers a unique platform to build brand recognition and trust. The alignment with Joe Duffy, a well-respected voice in Irish media, allows Harry Corry to engage directly with their target audience during prime listening hours.
The 12-month RTÉ Radio 1 sponsorship includes
5 x 10-second sponsor-credited stings per show, sponsor-credited promos in Morning Ireland, Today with Claire Byrne, News At One and Brendan O’ Connor, as well as listen back and homepage sponsorship.
By leveraging prime airtime slots and targeted messaging, the sponsorship ensures maximum reach and engagement with a broad Irish audience, creating a strong market presence for Harry Corry.